In this session, the presenter will illustrate how schools using various social media can effectively communicate with stakeholders such as parents, community members and business partners to increase overall school engagement while also creating effective school marketing and branding. Marketing and branding is very important for recruiting and hiring of new teachers, business partners and the recruitment of new families and students into the school district community.
Carlos' expertise includes trauma informed practices, developing school administrators capacity for instructional coaching, intercultural competency and social emotional learning practices.
Farrell's area of expertise include social media engagement as a means of branding and promotion, culture, climate and communication development, and practices Instructional Coaching and development.
Damon's areas of expertise include school transformation, marketing and public relations and fundraising.